Welcome to Wave Research Agency

About Us

Media Monitoring

We are the Number leading Research and Monitoring Agency

The wave research is founded with the key objective in mind: to reinvent market research in a way that makes it key and fundamental for every marketer’s goals.


The key objective is to ensure every marketer’s decisions are based on quality and well-thought through insights and analytics.


On-point insights driven from objective baselines are a key component of all quality control measures in both Commercial and NGO based projects.








Our Difference

At the wave, we are fascinated with the dynamics of the complex consumer decision making process that defines and sets brands apart.

We acknowledge that in a world where consumers possess immense powers to publish, they can elevate or sink brands; as such, giving them an ear, following their trends and learning from them is mandatory for all but failing brands.


Our research, monitoring and evaluation techniques are thus built from a combination of project objectives and goals and learnings from the ever changing consumer trends.








Why Choose Wave Research Agency

We are the Number leading Research and Monitoring Agency

The Wave Marketing Strategy

TheWave employs both the traditional marketing mix models with a proprietary wavescale to measure the influence; perceptions and Market comfort of a brand to providea 1 – to – 10 rating of the current brand standings and the brand’s competitors and make prediction of the brand’s growth path in the coming years.

TheWave Execution.

We offer our clients a complete set of valid, award-winning marketing tools that control the process of a 10 – point marketing.

  • Concept Testing
  • Ad Testing.
  • Pack/Pos Testing
  • Product Race Test

Concept Testing

The answer to the questions on consumers’ thoughts is often difficult but revolves around the answers to a much simpler question: “What do consumers feel?” Traditional concept tests rely on what consumers think about products and services in their rational manner, Wave Concept Testing improves on product ideas and the consumer thoughts by inserting emotional responses to outline product personality which is key to the testing..

Ad Testing

Any Great advert results to very effective and efficient emotional response whose ned result is famous brands. Using our TracingWaveTM technology, out Ad Testing measures and determines what people feel, how strongly they feel it, reasons behind the feelings and make likely predictions of a commercial impact..

Excellent Support

The wave research is fouded with the key objective in mind as: to reinvent market research in a way that makes it key and fundamental for every marketer’s goals.

Awesome Team

The wave employs a combination of qualitative, quantitative and merged method research tactics to give each client an unrivalled quality data analysis and on-point insights..

Faster Results

Out research methods employ a work culture that is found on the ideologies and drive to marry the in-class research methods with the field and market realities..

We are Proud to be Associated With

Our Clients ..